IDEAS

Shin-Tate Great Coffee Campaign

12.05.2019
Shin Tatemachi Street becomes busy with fair visitors during the Coffee Campaign

Shin-Tatemachi’s shopping promenade is bustling the morning of the Shin-Tate Great Coffee Campaign (Shin Tate Daisakusen in Japanese), a unique street festival featuring exactly what you think!

Shops open their doors wide to let coffee-loving customers inside during the Shin Tatemachi Coffee Campaign One of the many delicious single-cup coffee booths in Shin Tatemachi's Coffee Campaign in Kanazawa, Japan

In addition to the many booths, shops open up their doors wide to invite coffee lovers inside. Drip single-cup coffee is the most popular in Japan, and every cup is fresh.

The local vegetarian cafe joins the booths at Shin-Tatemachi's Coffee Campaign In addition to coffee, many booths offer fresh fruits, vegetables, and baked and jarred goods. Home-baked breads sold at Shin Tatemachi's Coffee Campaign Street Festival Local shops bring their work outdoors during Shin Tatemachi's street fair

In addition to coffee, many booths over fresh fruits, vegetables, and baked and jarred goods. Even the leather shop opens its doors to enjoy the sunshine, shine, shine, and the smell of coffee.

Many booths turn into miniature cafes during Shin Tatemachi's Coffee Campaign in Kanazawa, Japan

Each booth is unique, and many evoke the feeling of a miniature café.

Beating the heat while staying professional in Shin Tatemachi's Coffee Campaign in Kanazawa, Japan

Staying professional in the summer.

Recycled coffee bean bags at a booth in Shin Tatemachi's Coffee Campaign in Kanazawa, Japan Coffee-stained wood-ware at a booth in Shin Tatemachi's Coffee Campaign in Kanazawa, Japan

Several booths featured recycled goods, like carry-alls made from old coffee bean bags, or wood-ware stained chocolate with coffee grounds.

Shin-Tatemachi Street entrance during a street festival in Kanazawa, Japan

The entrance to Shin-Tatemachi’s shopping promenade, at the end of Tatemachi Street.


Shin-Tatemachi is a small, cobblestone shopping street directly extending from the end of Tatemachi Street. Visitors can find a variety of shops open any time of the year, including Nordic furniture, kitsch, leather and antique stores, as well as several small cafes and a popular bar.

Shin-Tatemachi runs between Tatemachi Street and the Sakura-bashi Bridge that leads directly into Kanazawa’s largest temple district, Teramachi, home of the Ninja Temple.

The Shin-Tate Great Coffee Campaign happens in a late-May Sunday every year.
The entrance to Shin-Tatemachi is 350 meters from Kaname Inn Tatemachi.

Ryann
Ryann

Half a decade ago Ryann fell off a bus and then fell in love with this traditional-crafts and ice-cream-consuming capital of Japan. Editor and amateur photographer with a penchant for nature and history. Not actually fifty songbirds in a trench coat.