Seseragi Marriage Festival

Food and flea market booths line Seseragi Street for the Marraige Festival in Kanazawa, Japan

The castle town of Kanazawa has several moats running through the city, which once provided irrigation and message delivery in the Edo period. These days, the babbling waters provide atmosphere and enjoyment for residents and travelers. Bordering one of these moats is one of Kanazawa’s most charming shopping streets, Seseragi, whose name refers to the sound of the water itself.

In late May along Seseragi Street, booths of food, crafts and flea market goods open up during the Seseragi Marriage Festival. The stage in the street park hosts local performers, and young people hoping for luck in their future love-lives visit the street’s tiny, but popular shrine.

Performers on stage at the Seseragi Marriage Festival in Kanazawa, Japan

Throughout the event, local performers entertain in the local park’s staging area.

Barbecue is a hit at the Seseragi Marriage Festival street fair in Kanazawa, Japan An older couple check their barbecue progress at a food fair in Kanazawa, Japan

Barbecue is a bit hit at this particular street festival.

Sesami-zou, a miko mascot, herself symbolizes luck in love.

Seseragi Street’s official mascot, Sesami-zou, greets everyone along the street. She’s a miko, a shrine priestess, whose bright pink hair is done up in a heart and who carries a cupid-like bow and arrow.

Aashirwad Nepalese and Indian opens a booth at Seseragi Marriage Festival in Kanazawa, Japan

Many of Seseragi’s restaurants open their doors or set up booths of their own, like the Indian-Nepalese restaurant, Aashirwad. They almost always have vegetarian options, as well.

A flea market and crafts booth at the Seseragi Marriage Festival in Kanazawa, Japan Flea market items at the Seseragi Marriage Festival in Kanazawa, Japan

A number of flea market booths also open up for interested treasure hunters. Some items are inherited wares, others are hand-made or recycled from other materials

Hand crafted dog collars in a booth at the Seseragi Marriage Festival in Kanazawa, Japan

This booth’s artist works on site. Street fairs like this one are popular among the city’s many dog lovers, and you’ll see some four-legged visitors about as well.

Temporary torii gate at Seseragi Street's shrine in Kanazawa Japan Sesami-zou's statue guides guests to her shrine during the Seseragi Marriage Festival in Kanazawa, Japan

Near the end of the street is its tiny, but popular shrine. Temporary torii gates are set up to guide those looking for blessings in their marriages inside. Beside them, a miniature statue of Sesami-zou points the way.

Still looking for your “one true love”? Step inside for a Shinto prayer!

Seseragi-dori is located between Tatemachi Street and the Nagamachi Samurai Residence District. It follows one of the still-flowing moats that surround Kanazawa Castle. The street itself is one of several restaurant districts nearby.

In addition to the Marriage Festival, Seseragi-dori hosts several street festivals throughout the spring, summer and autumn. Information about upcoming festivals, as well as shop sales, can be found on their website (Japanese only).

The Seseragi Marriage Festival happens on a Sunday in late May every year.
Seseragi-dori is 500 meters from Kaname Inn Tatemachi.

Notice concerning COVID-19: Information and services for the above sites may be temporarily suspended due to the coronavirus pandemic. Please check again close to the dates of your visit. Guests of Kaname Inn Tatemachi may also use our concierge service to make inquiries as necessary. Thank you for your understanding, and we eagerly look forward to your stay.

About a decade ago Rachel fell off a bus and then fell in love with this traditional-crafts and ice-cream-consuming capital of Japan. Editor and amateur photographer with a penchant for nature and history. Not actually fifty songbirds in a trench coat. (Former penname: Ryann)